Brand identity and website design for a B2B bulk SMS messaging service.
As a service that promises to shorten the distance between the businesses and their customers, I have proposed a visual language based on ideas of expansion and movement. This is represented in the logo as an arrow extending past the wave. The feeling of movement is accentuated by the use of gradients throughout.
Being a new player in a fairly saturated market, the client wanted an established, trustworthy look, but also one that looked fresh and modern — techy and to-the-point, but friendly and transparent. After researching the market, I have also decided to avoid the use of blue and grey colours, which are predominant in the competition.